Success Stories
Success Stories
Predictive Modeling:
Analytic CRM:
Predictive Modeling:
- Regional Financial Institution: Rexer Analytics created a suite of targeting
models to identify households at risk for attrition, as well as those with a high
opportunity for cross-sell. Following the delivery of our model scores, the
bank created an outreach campaign targeting the top scorers on our mortgage
cross-sell model. This target group exhibited a conversion rate five times
higher than the randomly selected comparison group. This campaign was one
of the institution’s most successful, resulting in $5.5 million of new mortgage
accounts.
Award-Winning Direct Marketing Firm: Rexer Analytics developed several
cross-sell models by applying a broad suite of predictive modeling algorithms.
As part of this engagement, we also evaluated algorithm performance,
developed repeatable methodologies, and made recommendations for future
modeling. Over the course of this project we employed advanced variable
recoding methods that dramatically improved model performance. Our models
substantially out-performed the models that the company had previously
generated.
Analytic CRM:
- Large International Technology Company: Rexer Analytics conducted
strategic analyses of this client’s small business loyalty rewards program. We
developed programmatic reporting that summarized customer engagement,
buying frequency, and financial performance for each customer segment. We
also developed customer metrics to quantify member value and member
loyalty, and to identify members with declining purchasing. The client is
currently using these metrics to develop outreach programs targeted at high
value members with waning activity. Initial campaign results indicate
successful reactivation of many of these members (reflected by renewed
purchasing).
- Fortune 100 Manufacturer: Rexer Analytics developed a B2B fraud
detection solution utilizing expert systems and data mining methodologies.
Over $10 Million of B2B fraud losses have been identified and recovered by
auditors using our fraud detection and lead prioritization tool. This is
substantially higher than the volume of fraud identified in a similar time period
prior to the release of our tool. Due to the success of this tool, the client has
expanded the analytic engagement. We are now providing additional analytic
support to the company’s on-site audit teams and developing similar fraud
detection solutions for other products and regions.
- Large International Franchise Company: Rexer Analytics conducted a
variety of customer, product and franchisee analyses to support company-
wide strategic and tactical decisions. Our evaluation of customer value and
attrition across industries and regions identified several risk areas and
identified the primary factors which influence a customer’s likelihood to
discontinue service. This analysis enabled the company to develop new
customer retention strategies and to focus acquisition efforts onto customer
segments that have higher lifetime value. We have also evaluated the efficacy
of new franchisee training and conducted focused analyses on specific
industries, regions, products and franchisee segments. These analyses
provided insights that have informed customer acquisition strategy, product
development, and franchisee evaluation metrics.
Leading Business Strategy Consulting Firm: Rexer Analytics provided
research design, survey creation, and analysis on a series of projects
designed to refine this client’s assessment tools, expand their consulting
offerings, and improve their reporting processes. We authored white papers
and reports based on our analyses of online community surveys. We also
developed assessment tools and reporting templates for the client’s
conferences and consulting engagements. These new tools and streamlined
reporting templates helped the company standardize consulting engagements
within their traditional areas and expand the breadth of their consulting
offerings.
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