Regional Financial Institution: Rexer Analytics created a suite of targeting models to identify households at risk for attrition, as well as those with a high opportunity for cross-sell. Following the delivery of our model scores, the bank created an outreach campaign targeting the top scorers on our mortgage cross-sell model. This target group exhibited a conversion rate five times higher than the randomly selected comparison group. This campaign was one of the institution’s most successful, resulting in $5.5 million of new mortgage accounts. Award-Winning Direct Marketing Firm: Rexer Analytics developed several cross-sell models by applying a broad suite of predictive modeling algorithms. As part of this engagement, we also evaluated algorithm performance, developed repeatable methodologies, and made recommendations for future modeling. Over the course of this project we employed advanced variable recoding methods that dramatically improved model performance. Our models substantially out-performed the models that the company had previously generated.
Large International Technology Company: Rexer Analytics conducted strategic analyses of this client’s small business loyalty rewards program. We developed programmatic reporting that summarized customer engagement, buying frequency, and financial performance for each customer segment. We also developed customer metrics to quantify member value and member loyalty, and to identify members with declining purchasing. The client is currently using these metrics to develop outreach programs targeted at high value members with waning activity. Initial campaign results indicate successful reactivation of many of these members (reflected by renewed purchasing).
Fortune 100 Manufacturer: Rexer Analytics developed a B2B fraud detection solution utilizing expert systems and data mining methodologies. Over $10 Million of B2B fraud losses have been identified and recovered by auditors using our fraud detection and lead prioritization tool. This is substantially higher than the volume of fraud identified in a similar time period prior to the release of our tool. Due to the success of this tool, the client has expanded the analytic engagement. We are now providing additional analytic support to the company’s on-site audit teams and developing similar fraud detection solutions for other products and regions.
Large International Franchise Company: Rexer Analytics conducted a variety of customer, product and franchisee analyses to support company- wide strategic and tactical decisions. Our evaluation of customer value and attrition across industries and regions identified several risk areas and identified the primary factors which influence a customer’s likelihood to discontinue service. This analysis enabled the company to develop new customer retention strategies and to focus acquisition efforts onto customer segments that have higher lifetime value. We have also evaluated the efficacy of new franchisee training and conducted focused analyses on specific industries, regions, products and franchisee segments. These analyses provided insights that have informed customer acquisition strategy, product development, and franchisee evaluation metrics. Leading Business Strategy Consulting Firm: Rexer Analytics provided research design, survey creation, and analysis on a series of projects designed to refine this client’s assessment tools, expand their consulting offerings, and improve their reporting processes. We authored white papers and reports based on our analyses of online community surveys. We also developed assessment tools and reporting templates for the client’s conferences and consulting engagements. These new tools and streamlined reporting templates helped the company standardize consulting engagements within their traditional areas and expand the breadth of their consulting offerings.
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