About Us
About Us
Founder:
- Rexer Analytics specializes in advanced analytics, knowledge discovery,
and CRM consulting. We deliver analytic solutions and expert consulting to
provide new insights, drive strategic decisions, and produce measurable
results for our clients. We partner with our clients to fully understand their
business goals, and then design and implement analytic solutions that are
tightly aligned with those goals. Our highly skilled team of experienced
professionals is well-versed in a variety of statistical and data mining
techniques. We have provided predictive modeling, survey research, and
analytic CRM solutions to clients in numerous fields, including financial
services, technology, retail services, manufacturing, and higher education.
Our analytic solutions have improved customer segmentation and targeting
techniques, aligned sales teams to customers’ buying potential, improved
customer cross-sell and retention, prevented millions of dollars of B2B fraud
loss, and quantified the impact of direct marketing initiatives.
Above all, we understand that the results of analytics must be understood to
be useful. At Rexer Analytics we pride ourselves not only in our technical
expertise in developing analytic solutions, but also in our ability to clearly
communicate those solutions to any audience, regardless of statistical or
analytic background.
Each year Rexer Analytics conducts, publishes and freely distributes the
widely read Annual Data Miner Survey. In 2011 over 1,300 data miners from
around the globe participated in the 5th annual survey. Over 6,000 people
have requested copies of recent summary reports.
Founder:
- Karl Rexer, PhD founded Rexer Analytics in 2002. Karl has broad
experience in analytic consulting that includes analytic strategy & leadership,
predictive modeling, statistics, data mining, direct marketing, CRM, and
market research. Karl and his teams have delivered analytic solutions to
dozens of companies, including targeting and measurement analytics for
million piece direct marketing initiatives, multi-country fraud detection
programs, customer segmentations, multi-year customer satisfaction tracking,
sales forecasting, customer loyalty analyses & prediction, market basket
analyses, product cross-sell modeling, and text mining. He has provided
guidance on analytic strategy and managed million dollar analytic budgets.
Karl is a leader in the field of applied data mining. He is frequently an
invited speaker at conferences and universities. Karl has served on the
organizing committees of numerous international Data Mining and Business
Intelligence conferences and workshops (e.g., KDD, IEEE, BIWA Summit,
Oracle Collaborate). He also reviews and selects papers for these
conferences, is a conference moderator, and serves on awards committees
to select the best applied data mining papers. Several data mining software
companies have sought Karl's input, and in 2008 and 2010 he served on
SPSS's (IBM) Customer Advisory Board. Since his election in 2007,
Karl has also served on the Board of Directors of the Oracle Business
Intelligence, Warehousing, & Analytics (BIWA) Special Interest Group. In
2011 LinkedIn identified Karl in the #1 position in their list of "Top Predictive
Analytics Professionals". Prior to founding Rexer Analytics, Karl held
leadership and consulting positions at several consulting firms and two
multi-national banks. Karl holds a BA from The Ohio State University and a
PhD in Experimental Psychology from the University of Connecticut.
- Paul Gearan is a senior consultant with over 15 years of experience in
analytic consulting, data mining, text mining, market research and social
science research. Paul has extensive experience in survey research and
has written several white papers comparing data collection methodologies.
He recently designed and delivered research to help several of the largest
US banks understand the needs of their consumer and business customers.
Paul has designed reporting and provided analysis for a technology client’s
nationwide B2B customer loyalty program. He has also built cross-sell and
attrition prediction models for several retail banking clients, and conducted
text mining to extract concepts from a client’s customer response data.
Paul’s 2006 in-depth analyses of the NBA draft resulted in an appearance on
ESPNews. Prior to joining Rexer Analytics, Paul was Director of Research
at Maguire Associates, a consulting firm that serves educational
organizations with a variety of survey research, segmentation and predictive
modeling solutions for marketing, admissions & financial aid. Paul holds a
BA from The College of the Holy Cross and an MA in Clinical Psychology
from the University of Connecticut.
- Heather N. Allen, PhD is a senior consultant with more than a decade of
experience in predictive modeling, social science research, and market
research. She has broad experience in the field of survey research for both
educational and business clients. She also has extensive experience with
econometric modeling, including several years spent creating optimization
models for educational institutions seeking to enhance the value of their
financial aid dollars. Heather has also worked in media market research,
with a focus on branding segmentation and image tracking for clients such
as Disney, HGTV and the Boston Museum of Science. At Rexer Analytics
she has conducted customer loyalty analyses and segmentations for a large
franchise business, built cross-sell and attrition prediction models for several
retail banking clients, led the design and analysis of a US-wide 18 month
customer experience tracking study, and led the validity and reliability
assessment of a salesforce profiling instrument that has been used to
evaluate over a quarter of a million salespeople globally. Heather holds a
BA from Williams College and a PhD in Clinical Psychology from the
University of North Carolina at Chapel Hill.
Roberta Chicos is a senior consultant specializing in new product
development, sales forecasting, the design of new analytic methodologies,
product and pricing optimization, and the quantitative linkage of business
policies/decisions to business performance. She has developed new analytic
tools for pricing optimization, brand equity measurement, product positioning,
and sales force deployment. She has also designed conjoint and discreet
choice studies for product feature selection and advertising testing. Roberta
has held a number of strategic and leadership positions, including Partner at
Mercer Management Consulting, Group Head of Research Design at the
Monitor Group, and SVP of Research & Development at BrandIQ. She has
provided analytic solutions to GM, Bell South, IBM, Polaroid, Merck, and many
other companies. Roberta's rich background also includes the founding of
four companies and a variety of World Bank projects around the globe.
Roberta conducted PhD studies in Economics at University of Wisconsin.
Andrew Russo is both a senior marketing professional and a hands-on
analytic innovator. He achieves client's marketing goals and improves
marketing ROI through the development of analytic marketing strategies and
the execution of the supporting marketing initiatives. These include integrated
marketing communications and both in-market and new-market campaigns
grounded in primary research, segmentation, analytic CRM, and Database
Marketing methodologies. Andrew has surprised many clients with his
innovative use of external data sources and technology to dramatically
improve new customer acquisition programs. E.g., in 2008, Andrew led a
team that developed an innovative lead incubation program that received
Marketing Sherpa’s Gold Award for marketing innovation.
Andrew's expertise also extends to the technology integration of direct
marketing with customer contact channels such as web, call centers, IVR,
and letter shops. He has provided consulting solutions to AT&T, American
Express, Reliant Energy, IBM, Microsoft, Allstate, and many other companies.
In additional to his extensive consulting experience, Andrew has held SVP
and VP of Marketing positions at several companies including New England
Life, BayBank, Alternative Investor (a Dow Jones company) and Intellidyn.
Recently Andrew and Karl worked together and placed in the top 10 (out of
525 worldwide teams) in the 2011 DMA/Hearst Predictive Modeling Challenge.
Andrew holds an MBA from Babson College, and also serves on the Babson
College Alumni Board.
Robert Virgile is a consultant specializing in statistics and SAS programming.
He has over 20 years experience providing programming services and
statistical solutions to clients across a number of industry sectors. Bob has
also developed and taught SAS courses, organized SAS competitions,
written two books on SAS programming, and presented a dozen papers at
SAS conferences and user group meetings.
- Maria Skaletsky is a consultant specializing in statistical analysis and data
mining. She is experienced in a wide variety of analytic software and the use
of large research databases. In addition to her work at Rexer Analytics, Maria
is a Research Consultant at the Academic Technology Center at Bentley
University, where she is responsible for assisting and training faculty in
research design, data gathering methodologies, and data analysis. Maria
holds a BS in Business Management from St. Petersburg Academy of
Business (Russia) and an MBA from Bentley University. She is currently a
doctoral candidate at Bentley University, where she is working to complete
her PhD in Business Analytics with a focus on data mining and text mining.
Mayokun (Mayo) Soremekun is a consultant specializing in data mining,
optimization and mathematical modeling. Her broad research experience
includes teaching business calculus, consulting at Bentley University's
Center for Quantitative Analysis, and interning with the United Nations
Habitat, Monitoring and Research Division in Nairobi, Kenya. Mayo holds a
Masters in Applied Mathematics from Western Carolina University. She is
currently a doctoral candidate at Bentley University, where she is working to
complete her PhD in Business Analytics with a focus on data mining and the
study of the digital divide and opportunity inequalities.
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