About Us
About Us

    Rexer Analytics specializes in advanced analytics, knowledge discovery,
    and CRM consulting.  We deliver analytic solutions and expert consulting to
    provide new insights, drive strategic decisions, and produce measurable
    results for our clients.  We partner with our clients to fully understand their
    business goals, and then design and implement analytic solutions that are
    tightly aligned with those goals.  Our highly skilled team of experienced
    professionals is well-versed in a variety of statistical and data mining
    techniques.  We have provided predictive modeling, survey research, and
    analytic CRM solutions to clients in numerous fields, including financial
    services, technology, retail services, manufacturing, and higher education.

    Our analytic solutions have improved customer segmentation and targeting
    techniques, aligned sales teams to customers’ buying potential, improved
    customer cross-sell and retention, prevented millions of dollars of B2B fraud
    loss, and quantified the impact of direct marketing initiatives.  

    Above all, we understand that the results of analytics must be understood to
    be useful.  At Rexer Analytics we pride ourselves not only in our technical
    expertise in developing analytic solutions, but also in our ability to clearly
    communicate those solutions to any audience, regardless of statistical or
    analytic background.

    Each year Rexer Analytics conducts, publishes and freely distributes the
    widely read Annual Data Miner Survey.  In 2011 over 1,300 data miners from
    around the globe participated in the 5th annual survey.  Over 6,000 people
    have requested copies of recent summary reports.


Founder:

    Karl Rexer, PhD  founded Rexer Analytics in 2002.  Karl has broad
    experience in analytic consulting that includes analytic strategy & leadership,
    predictive modeling, statistics, data mining, direct marketing, CRM, and
    market research.  Karl and his teams have delivered analytic solutions to
    dozens of companies, including targeting and measurement analytics for
    million piece direct marketing initiatives, multi-country fraud detection
    programs, customer segmentations, multi-year customer satisfaction tracking,
    sales forecasting, customer loyalty analyses & prediction, market basket
    analyses, product cross-sell modeling, and text mining.  He has provided
    guidance on analytic strategy and managed million dollar analytic budgets.  

    Karl is a leader in the field of applied data mining.   He is frequently an
    invited speaker at conferences and universities.  Karl has served on the
    organizing committees of numerous international Data Mining and Business
    Intelligence conferences and workshops (e.g., KDD, IEEE, BIWA Summit,
    Oracle Collaborate).  He also reviews and selects papers for these
    conferences, is a conference moderator, and serves on awards committees
    to select the best applied data mining papers.  Several data mining software
    companies have sought Karl's input, and in 2008 and 2010 he served on
    SPSS's (IBM) Customer Advisory Board.  Since his election in 2007,
    Karl has also served on the Board of Directors of the Oracle Business
    Intelligence, Warehousing, & Analytics (BIWA) Special Interest Group.  In
    2011 LinkedIn identified Karl in the #1 position in their list of "Top Predictive
    Analytics Professionals".  Prior to founding Rexer Analytics, Karl held
    leadership and consulting positions at several consulting firms and two
    multi-national banks.   Karl holds a BA from The Ohio State University and a
    PhD in Experimental Psychology from the University of Connecticut.


Recent Project Leads:

    Paul Gearan  is a senior consultant with over 15 years of experience in
    analytic consulting, data mining, text mining, market research and social
    science research.  Paul has extensive experience in survey research and
    has written several white papers comparing data collection methodologies.  
    He recently designed and delivered research to help several of the largest
    US banks understand the needs of their consumer and business customers.  
    Paul has designed reporting and provided analysis for a technology client’s
    nationwide B2B customer loyalty program.  He has also built cross-sell and
    attrition prediction models for several retail banking clients, and conducted
    text mining to extract concepts from a client’s customer response data.  
    Paul’s 2006 in-depth analyses of the NBA draft resulted in an appearance on
    ESPNews.  Prior to joining Rexer Analytics, Paul was Director of Research
    at Maguire Associates, a consulting firm that serves educational
    organizations with a variety of survey research, segmentation and predictive
    modeling solutions for marketing, admissions & financial aid.  Paul holds a
    BA from The College of the Holy Cross and an MA in Clinical Psychology
    from the University of Connecticut.
       
    Heather N. Allen, PhD  is a senior consultant with more than a decade of
    experience in predictive modeling, social science research, and market
    research.  She has broad experience in the field of survey research for both
    educational and business clients.  She also has extensive experience with
    econometric modeling, including several years spent creating optimization
    models for educational institutions seeking to enhance the value of their
    financial aid dollars.  Heather has also worked in media market research,
    with a focus on branding segmentation and image tracking for clients such
    as Disney, HGTV and the Boston Museum of Science.  At Rexer Analytics
    she has conducted customer loyalty analyses and segmentations for a large
    franchise business, built cross-sell and attrition prediction models for several
    retail banking clients, led the design and analysis of a US-wide 18 month
    customer experience tracking study, and led the validity and reliability
    assessment of a salesforce profiling instrument that has been used to
    evaluate over a quarter of a million salespeople globally.  Heather holds a
    BA from Williams College and a PhD in Clinical Psychology from the
    University of North Carolina at Chapel Hill.
      
    Roberta Chicos  is a senior consultant specializing in new product
    development, sales forecasting, the design of new analytic methodologies,
    product and pricing optimization, and the quantitative linkage of business
    policies/decisions to business performance.  She has developed new analytic
    tools for pricing optimization, brand equity measurement, product positioning,
    and sales force deployment.  She has also designed conjoint and discreet
    choice studies for product feature selection and advertising testing.  Roberta
    has held a number of strategic and leadership positions, including Partner at
    Mercer Management Consulting, Group Head of Research Design at the
    Monitor Group, and SVP of Research & Development at BrandIQ.  She has
    provided analytic solutions to GM, Bell South, IBM, Polaroid, Merck, and many
    other companies.  Roberta's rich background also includes the founding of
    four companies and a variety of World Bank projects around the globe.
    Roberta conducted PhD studies in Economics at University of Wisconsin.
        
    Andrew Russo is both a senior marketing professional and a hands-on
    analytic innovator.  He achieves client's marketing goals and improves
    marketing ROI through the development of analytic marketing strategies and
    the execution of the supporting marketing initiatives.  These include integrated
    marketing communications and both in-market and new-market campaigns
    grounded in primary research, segmentation, analytic CRM, and Database
    Marketing methodologies.  Andrew has surprised many clients with his
    innovative use of external data sources and technology to dramatically
    improve new customer acquisition programs.  E.g., in 2008, Andrew led a
    team that developed an innovative lead incubation program that received
    Marketing Sherpa’s Gold Award for marketing innovation.

    Andrew's expertise also extends to the technology integration of direct
    marketing with customer contact channels such as web, call centers, IVR,
    and letter shops.  He has provided consulting solutions to AT&T, American
    Express, Reliant Energy, IBM, Microsoft, Allstate, and many other companies.
    In additional to his extensive consulting experience, Andrew has held SVP
    and VP of Marketing positions at several companies including New England
    Life, BayBank, Alternative Investor (a Dow Jones company) and Intellidyn.
    Recently Andrew and Karl worked together and placed in the top 10 (out of
    525 worldwide teams) in the 2011 DMA/Hearst Predictive Modeling Challenge.
    Andrew holds an MBA from Babson College, and also serves on the Babson
    College Alumni Board.


Team members:
      
    Robert Virgile  is a consultant specializing in statistics and SAS programming.
    He has over 20 years experience providing programming services and
    statistical solutions to clients across a number of industry sectors.  Bob has
    also developed and taught SAS courses, organized SAS competitions,
    written two books on SAS programming, and presented a dozen papers at
    SAS conferences and user group meetings.
   
    Maria Skaletsky  is a consultant specializing in statistical analysis and data
    mining.  She is experienced in a wide variety of analytic software and the use
    of large research databases.  In addition to her work at Rexer Analytics, Maria
    is a Research Consultant at the Academic Technology Center at Bentley
    University, where she is responsible for assisting and training faculty in
    research design, data gathering methodologies, and data analysis.  Maria
    holds a BS in Business Management from St. Petersburg Academy of
    Business (Russia) and an MBA from Bentley University.  She is currently a
    doctoral candidate at Bentley University, where she is working to complete
    her PhD in Business Analytics with a focus on data mining and text mining.
       
    Mayokun (Mayo) Soremekun  is a consultant specializing in data mining,
    optimization and mathematical modeling.  Her broad research experience
    includes teaching business calculus, consulting at Bentley University's
    Center for Quantitative Analysis, and interning with the United Nations
    Habitat, Monitoring and Research Division in Nairobi, Kenya.  Mayo holds a
    Masters in Applied Mathematics from Western Carolina University.  She is
    currently a doctoral candidate at Bentley University, where she is working to
    complete her PhD in Business Analytics with a focus on data mining and the
    study of the digital divide and opportunity inequalities.


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