Rexer Analytics

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Rexer Analytics specializes in data science, predictive modeling, and CRM consulting.  We deliver analytic solutions and expert consulting to provide new insights, drive strategic decisions, and produce measurable results for our clients.  We partner with our clients to fully understand their business goals, and then design and implement analytic solutions that are tightly aligned with those goals.  Our highly skilled team of experienced professionals is well-versed in a variety of statistical and data mining techniques.  We have provided predictive modeling, survey research, and analytic CRM solutions to clients in numerous fields, including financial services, technology, retail services, manufacturing, and higher education.

 

Our analytic solutions span the customer life-cycle, including targeting models for customer acquisition, customer segmentation and survey research to improve customer understanding, cross-sell models and market-basket analyses to optimize customer development, and attrition analyses and predictive models to improve customer retention.  Our services also include analytic training, mentoring, fraud detection, forecasting, and other customized analytic solutions tailored to our clients’ needs.

 

Above all, we understand that the results of analytics must be understood to be useful.  At Rexer Analytics we pride ourselves not only in our technical expertise in developing analytic solutions, but also in our ability to clearly communicate those solutions to any audience, regardless of statistical or analytic background.

Team

Robert Virgile

ROBERT VIRGILE

SAS Specialist

Bob is a consultant specializing in statistics and SAS programming.  He has over 30 years experience providing programming services and statistical solutions to clients across a number of industry sectors.  Bob has also developed and taught SAS courses, organized SAS programming competitions, written three books on SAS programming, and presented over a dozen papers at SAS global conferences and regional user...

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Bob is a consultant specializing in statistics and SAS programming.  He has over 30 years experience providing programming services and statistical solutions to clients across a number of industry sectors.  Bob has also developed and taught SAS courses, organized SAS programming competitions, written three books on SAS programming, and presented over a dozen papers at SAS global conferences and regional user group meetings (e.g., NESUG). Bob’s newest book, SAS Macro Language Magic: Discovering Advanced Techniques (2013) provides readers with a wide array of tips and tricks to help take full advantage of the power of SAS Macros.

 

Bob holds an BS in Economics from Massachusetts Institute of Technology.

Roberta Chicos

ROBERTA CHICOS

Senior Consultant & Project Lead

Roberta specializes in new product development, sales forecasting, the design of new analytic methodologies, product and pricing optimization, and the quantitative linkage of business policies/decisions to business performance.  She has applied these skills to assist Rexer Analytics clients in a diverse set of industries. Her recent projects include the development of a complex sales forecasting system for a medical device firm’s...

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Roberta specializes in new product development, sales forecasting, the design of new analytic methodologies, product and pricing optimization, and the quantitative linkage of business policies/decisions to business performance.  She has applied these skills to assist Rexer Analytics clients in a diverse set of industries. Her recent projects include the development of a complex sales forecasting system for a medical device firm’s suite of products, a new product market assessment for a plumbing manufacturer, a market-sizing assessment to assist a B2C manufacturer enter a new geographic market, and a team alignment assessment and improvement tool for a high tech precision manufacturer.  She has developed new analytic tools for pricing optimization, brand equity measurement, product positioning, and sales force deployment.  She has also designed conjoint and discreet choice studies for product feature selection and advertising testing.  Roberta has held many strategic and leadership positions, including Partner at Mercer Management Consulting, Group Head of Research Design at the Monitor Group, as well as several start-ups: OriginalThought, Event Zero, BrandIQ and Booming.  She has provided analytic solutions to GM, Bell South, IBM, Polaroid, and many other companies.

 

Roberta's rich background also includes the founding of four companies, several non-profit board positions, and a variety of World Bank projects around the globe.  Roberta holds a BA from Swarthmore College and pursued PhD studies in Economics at University of Wisconsin-Madison.

Joe Leva

JOE LEVA

Big Data, Oracle, and BI Specialist

Joe is a data technology expert with deep and wide-ranging skills.  Joe has over 20 years of IT industry experience designing and delivering analytic and reporting solutions to companies in a wide range of industries.

 

Joe develops solutions utilizing his skills in several database, big data, data…

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Joe is a data technology expert with deep and wide-ranging skills.  Joe has over 20 years of IT industry experience designing and delivering analytic and reporting solutions to companies in a wide range of industries.

 

Joe develops solutions utilizing his skills in several database, big data, data visualization, and reporting environments.  The diversity of his technical knowledge and the speed of his coding also make him the ideal predictive modeling data wrangler.  Joe is a senior Oracle Business Intelligence architect, BI developer, trainer and speaker, with over 15 years of experience designing Oracle technology solutions.  He has delivered analytic, BI and dashboard solutions using Oracle and open source technologies to clients in the automotive, manufacturing, retail, real estate, medical insurance, banking and transportation industries.  Joe is a regular speaker on Oracle BI topics, including presentations at IOUG Collaborate, Rocky Mountain Oracle Users Group, UKOUG, and Oracle BIWA Summit.  Since his election in 2010, Joe has served on the Board of Directors of the Oracle Business Intelligence, Warehousing, & Analytics (BIWA) Special Interest Group.  In 2013 Joe was Conference Chair for the Oracle BIWA Summit and received an award for his outstanding contributions to the Oracle BIWA community. Each subsequent year he continues those contributions through his work on the BIWA Summit organizing committees.

 

Joe studied Computer Science at Clarkson University and Siena College.

Andrew Russo

ANDREW RUSSO

Senior Consultant & Project Lead

Andrew is both a senior marketing professional and a hands-on analytic innovator.  One day he’s leading clients in marketing analytics strategy sessions, and the next day he may be working heads-down, programming in R and SPSS.

 

Andrew achieves client's marketing goals and improves marketing ROI through the...

READ MORE

Andrew is both a senior marketing professional and a hands-on analytic innovator.  One day he’s leading clients in marketing analytics strategy sessions, and the next day he may be working heads-down, programming in R and SPSS.

 

Andrew achieves client's marketing goals and improves marketing ROI through the development of analytic marketing strategies and the execution of the supporting marketing initiatives.  These include integrated marketing communications and both in-market and new-market campaigns grounded in primary research, segmentation, analytic CRM, and Database Marketing methodologies.  Andrew has surprised many clients with his innovative use of external data sources and technology to dramatically improve new customer acquisition programs.  For example, in 2008 Andrew led a team that developed an innovative lead incubation program that received Marketing Sherpa’s Gold Award for marketing innovation. Andrew's expertise also extends to the technology integration of direct marketing with customer contact channels such as web, call centers, IVR, and letter shops.  He has provided consulting solutions to AT&T, American Express, Reliant Energy, IBM, Microsoft, Allstate, and many other companies.  In additional to his extensive consulting experience, Andrew has held SVP and VP of Marketing positions at several companies including New England Life, BayBank, Alternative Investor (a Dow Jones company) and Intellidyn.  In 2011 he led a team that placed in the top 10 (out of 525 worldwide teams) in the DMA/Hearst Predictive Modeling Challenge.  In 2015 Andrew entered the DMA Predictive Modeling Challenge again, and again placed in the top 10.

 

Andrew holds an MBA from Babson College, and also serves on the Babson College Alumni Board.

Heather Allen

HEATHER ALLEN, PhD

Senior Consultant & Project Lead

Heather has over 20 years of experience in predictive modeling, market research, financial optimization, and applied social science research.  For the past 12 years she has developed and delivered a wide variety of analytics solutions to Rexer Analytics clients.  She has led engagements, designed surveys, built predictive models, crafted customer segmentations, and partnered with clients to help them leverage data and...

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Heather has over 20 years of experience in predictive modeling, market research, financial optimization, and applied social science research.  For the past 12 years she has developed and delivered a wide variety of analytics solutions to Rexer Analytics clients.  She has led engagements, designed surveys, built predictive models, crafted customer segmentations, and partnered with clients to help them leverage data and analytics to improve business performance.

 

Heather recently led the writing of corporate finance case studies for an international client’s white paper.  The client felt the white paper was so successful in driving new business that they translated it into five languages and hired Rexer Analytics to assist with the writing and analyses for two additional white papers.  Heather’s other recent work includes conducting sales forecasting and customer loyalty analyses for an international franchise business, and building cross-sell and attrition prediction models for several banks and investment firms.  She also designed and led the analysis of a US-wide 4-year customer experience tracking study, and conducted a validity and reliability assessment for a salesforce profiling instrument that has been used to evaluate over a quarter of a million salespeople globally.  She also designed and led the analysis of a US-wide 4-year customer experience tracking study, and conducted a validity and reliability assessment for a salesforce profiling instrument that has been used to evaluate over a quarter of a million salespeople globally.

 

Prior to joining Rexer Analytics, Heather was the Director of Enrollment Modeling at Maguire Associates.  While there she developed Maguire’s financial aid optimization product and led the team that delivered it to numerous colleges and universities.  Heather has also worked in media market research, with a focus on branding, segmentation, and image tracking for clients such as Disney, HGTV and the Boston Museum of Science.  Heather holds a BA from Williams College and a PhD in Clinical Psychology from the University of North Carolina at Chapel Hill.

Paul Gearan

PAUL GEARAN

Senior Consultant & Project Lead

Paul has deep experience in analytic consulting, predictive modeling, forecasting, text mining, and survey research.  For the past 13 years he has developed and delivered a wide variety of analytics solutions to Rexer Analytics clients.

 

Paul recently led a predictive modeling engagement to build and deliver a suite of...

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Paul has deep experience in analytic consulting, predictive modeling, forecasting, text mining, and survey research.  For the past 13 years he has developed and delivered a wide variety of analytics solutions to Rexer Analytics clients.

 

Paul recently led a predictive modeling engagement to build and deliver a suite of models to a large multi-national service company.  These models identify B2C and B2B customers who are at risk of closing their accounts, enabling the company to take proactive action to retain high-value at-risk customers.  Paul has also designed and delivered research to help several of the largest US banks understand the changing needs of their consumer and business customers.  He has analyzed a technology company's nationwide B2B customer loyalty program, forecast sales for a medical device company, built cross-sell and attrition prediction models for clients in several industries, designed models to identify at-risk college students, and conducted text mining to extract concepts from a software company's online customer responses.  Paul is also skilled in presenting analytic concepts and training others.  He has developed and delivered analytic seminars and trainings for user groups and clients in the US and Caribbean.  His 2006 his in-depth analyses of the NBA draft culminated in several online articles, interviews and an appearance on ESPNews.

 

Prior to joining Rexer Analytics, Paul was Director of Research at Maguire Associates, where he designed and was responsible for the company’s delivery of modeling and research for higher education admissions.  Paul holds a BA from The College of the Holy Cross and an MA in Clinical Psychology from the University of Connecticut.

Karl Rexer

KARL REXER, PhD

President

Karl founded Rexer Analytics in 2002.  Karl’s broad analytic experience includes analytic strategy & leadership, predictive modeling, statistics, data mining, direct marketing, CRM, and market research.

 

In addition to leading client engagements, Karl is a predictive analytics evangelist...

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Karl founded Rexer Analytics in 2002.  Karl’s broad analytic experience includes analytic strategy & leadership, predictive modeling, statistics, data mining, direct marketing, CRM, and market research.

 

In addition to leading client engagements, Karl is a predictive analytics evangelist who frequently speaks at conferences and universities.  Karl has served on the organizing committees of numerous international Data Mining and Business Intelligence conferences (e.g., KDD, BIWA Summit, Oracle Collaborate).  He also reviews papers, is a conference moderator, and serves on awards committees to select the best applied data mining papers.  Several software companies have sought Karl's input, and in 2008 and 2010 he served on SPSS's (IBM) Customer Advisory Board.  Since his election in 2007, Karl has also served on the Board of Directors of the Oracle Business Intelligence, Warehousing, & Analytics (BIWA) Special Interest Group.  In 2011 LinkedIn identified Karl in the #1 position in their inaugural list of “Top Predictive Analytics Professionals”.  Karl is a frequent guest lecturer in Babson College’s Business Analytics MBA courses, and also serves on Babson College’s advisory board for their Business Analytics program.

 

Prior to founding Rexer Analytics, Karl held leadership and consulting positions at several consulting firms and two multi-national banks.  Karl holds a BA from The Ohio State University and a PhD in Experimental Psychology from the University of Connecticut.

Partners

Rexer Analytics Partner IBM Rexer Analytics Partner Oracle Rexer Analytics Partner Salford Systems
Rexer Analytics Partner Bernett Research Rexer Analytics Partner Brainspin Rexer Analytics Partner Leader Networks Rexer Analytics Partner Research Collaborative
Rexer Analytics Partner NES Rexer Analytics Partner FMT Rexer Analytics Partner Vlamis Rexer Analytics Partner Lincoln Peak

Testimonials

We feel honored that many Rexer Analtyics clients and partners have provided testimonials to describe what they like about working with us. Additionally, many people have provided testimonials about our Data Science Survey and other thought leadership. We have used people's testimonials (with their permission) in various places throughout our website.

© 2017 Rexer Analytics. All Rights Reserved.

Contact Us

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Winchester, MA 01890

  • KARL REXER, PhD

    Karl Rexer

    Karl founded Rexer Analytics in 2002.  Karl’s broad analytic experience includes analytic strategy & leadership, predictive modeling, statistics, data mining, direct marketing, CRM, and market research.

     

    In addition to leading client engagements, Karl is a predictive analytics evangelist who frequently speaks at conferences and universities.  Karl has served on the organizing committees of numerous international Data Mining and Business Intelligence conferences (e.g., KDD, BIWA Summit, Oracle Collaborate).  He also reviews papers, is a conference moderator, and serves on awards committees to select the best applied data mining papers.  Several software companies have sought Karl's input, and in 2008 and 2010 he served on SPSS's (IBM) Customer Advisory Board.  Since his election in 2007, Karl has also served on the Board of Directors of the Oracle Business Intelligence, Warehousing, & Analytics (BIWA) Special Interest Group.  In 2011 LinkedIn identified Karl in the #1 position in their inaugural list of “Top Predictive Analytics Professionals”.  Karl is a frequent guest lecturer in Babson College’s Business Analytics MBA courses, and also serves on Babson College’s advisory board for their Business Analytics program.

     

    Prior to founding Rexer Analytics, Karl held leadership and consulting positions at several consulting firms and two multi-national banks.  Karl holds a BA from The Ohio State University and a PhD in Experimental Psychology from the University of Connecticut.

    President

  • PAUL GEARAN

    Paul Gearan

    Senior Consultant & Project Lead

    Paul has deep experience in analytic consulting, predictive modeling, forecasting, text mining, and survey research.  For the past 13 years he has developed and delivered a wide variety of analytics solutions to Rexer Analytics clients.

     

    Paul recently led a predictive modeling engagement to build and deliver a suite of models to a large multi-national service company.  These models identify B2C and B2B customers who are at risk of closing their accounts, enabling the company to take proactive action to retain high-value at-risk customers.  Paul has also designed and delivered research to help several of the largest US banks understand the changing needs of their consumer and business customers.  He has analyzed a technology company's nationwide B2B customer loyalty program, forecast sales for a medical device company, built cross-sell and attrition prediction models for clients in several industries, designed models to identify at-risk college students, and conducted text mining to extract concepts from a software company's online customer responses.  Paul is also skilled in presenting analytic concepts and training others.  He has developed and delivered analytic seminars and trainings for user groups and clients in the US and Caribbean.  His 2006 his in-depth analyses of the NBA draft culminated in several online articles, interviews and an appearance on ESPNews.

     

    Prior to joining Rexer Analytics, Paul was Director of Research at Maguire Associates, where he designed and was responsible for the company’s delivery of modeling and research for higher education admissions.  Paul holds a BA from The College of the Holy Cross and an MA in Clinical Psychology from the University of Connecticut.

  • HEATHER ALLEN, PhD

    Heather Allen

    Heather has over 20 years of experience in predictive modeling, market research, financial optimization, and applied social science research.  For the past 12 years she has developed and delivered a wide variety of analytics solutions to Rexer Analytics clients.  She has led engagements, designed surveys, built predictive models, crafted customer segmentations, and partnered with clients to help them leverage data and analytics to improve business performance.

     

    Heather recently led the writing of corporate finance case studies for an international client’s white paper.  The client felt the white paper was so successful in driving new business that they translated it into five languages and hired Rexer Analytics to assist with the writing and analyses for two additional white papers.  Heather’s other recent work includes conducting sales forecasting and customer loyalty analyses for an international franchise business, and building cross-sell and attrition prediction models for several banks and investment firms.  She also designed and led the analysis of a US-wide 4-year customer experience tracking study, and conducted a validity and reliability assessment for a salesforce profiling instrument that has been used to evaluate over a quarter of a million salespeople globally.  She also designed and led the analysis of a US-wide 4-year customer experience tracking study, and conducted a validity and reliability assessment for a salesforce profiling instrument that has been used to evaluate over a quarter of a million salespeople globally.

     

    Prior to joining Rexer Analytics, Heather was the Director of Enrollment Modeling at Maguire Associates.  While there she developed Maguire’s financial aid optimization product and led the team that delivered it to numerous colleges and universities.  Heather has also worked in media market research, with a focus on branding, segmentation, and image tracking for clients such as Disney, HGTV and the Boston Museum of Science.  Heather holds a BA from Williams College and a PhD in Clinical Psychology from the University of North Carolina at Chapel Hill.

    Senior Consultant & Project Lead

  • ANDREW RUSSO

    Andrew Russo

    Andrew is both a senior marketing professional and a hands-on analytic innovator.  One day he’s leading clients in marketing analytics strategy sessions, and the next day he may be working heads-down, programming in R and SPSS.

     

    Andrew achieves client's marketing goals and improves marketing ROI through the development of analytic marketing strategies and the execution of the supporting marketing initiatives.  These include integrated marketing communications and both in-market and new-market campaigns grounded in primary research, segmentation, analytic CRM, and Database Marketing methodologies.  Andrew has surprised many clients with his innovative use of external data sources and technology to dramatically improve new customer acquisition programs.  For example, in 2008 Andrew led a team that developed an innovative lead incubation program that received Marketing Sherpa’s Gold Award for marketing innovation. Andrew's expertise also extends to the technology integration of direct marketing with customer contact channels such as web, call centers, IVR, and letter shops.  He has provided consulting solutions to AT&T, American Express, Reliant Energy, IBM, Microsoft, Allstate, and many other companies.  In additional to his extensive consulting experience, Andrew has held SVP and VP of Marketing positions at several companies including New England Life, BayBank, Alternative Investor (a Dow Jones company) and Intellidyn.  In 2011 he led a team that placed in the top 10 (out of 525 worldwide teams) in the DMA/Hearst Predictive Modeling Challenge.  In 2015 Andrew entered the DMA Predictive Modeling Challenge again, and again placed in the top 10.

     

    Andrew holds an MBA from Babson College, and also serves on the Babson College Alumni Board.

    Senior Consultant & Project Lead

  • JOE LEVA

    Joe Leva

    Joe is a data technology expert with deep and wide-ranging skills.  Joe has over 20 years of IT industry experience designing and delivering analytic and reporting solutions to companies in a wide range of industries.

     

    Joe develops solutions utilizing his skills in several database, big data, data visualization, and reporting environments.  The diversity of his technical knowledge and the speed of his coding also make him the ideal predictive modeling data wrangler.  Joe is a senior Oracle Business Intelligence architect, BI developer, trainer and speaker, with over 15 years of experience designing Oracle technology solutions.  He has delivered analytic, BI and dashboard solutions using Oracle and open source technologies to clients in the automotive, manufacturing, retail, real estate, medical insurance, banking and transportation industries.  Joe is a regular speaker on Oracle BI topics, including presentations at IOUG Collaborate, Rocky Mountain Oracle Users Group, UKOUG, and Oracle BIWA Summit.  Since his election in 2010, Joe has served on the Board of Directors of the Oracle Business Intelligence, Warehousing, & Analytics (BIWA) Special Interest Group.  In 2013 Joe was Conference Chair for the Oracle BIWA Summit and received an award for his outstanding contributions to the Oracle BIWA community. Each subsequent year he continues those contributions through his work on the BIWA Summit organizing committees.

     

    Joe studied Computer Science at Clarkson University and Siena College.

    Big Data, Oracle, and BI Specialist

  • ROBERTA CHICOS

    Roberta Chicos

    Roberta specializes in new product development, sales forecasting, the design of new analytic methodologies, product and pricing optimization, and the quantitative linkage of business policies/decisions to business performance.  She has applied these skills to assist Rexer Analytics clients in a diverse set of industries. Her recent projects include the development of a complex sales forecasting system for a medical device firm’s suite of products, a new product market assessment for a plumbing manufacturer, a market-sizing assessment to assist a B2C manufacturer enter a new geographic market, and a team alignment assessment and improvement tool for a high tech precision manufacturer.  She has developed new analytic tools for pricing optimization, brand equity measurement, product positioning, and sales force deployment.  She has also designed conjoint and discreet choice studies for product feature selection and advertising testing.  Roberta has held many strategic and leadership positions, including Partner at Mercer Management Consulting, Group Head of Research Design at the Monitor Group, as well as several start-ups: OriginalThought, Event Zero, BrandIQ and Booming.  She has provided analytic solutions to GM, Bell South, IBM, Polaroid, and many other companies.

     

    Roberta's rich background also includes the founding of four companies, several non-profit board positions, and a variety of World Bank projects around the globe.  Roberta holds a BA from Swarthmore College and pursued PhD studies in Economics at University of Wisconsin-Madison.

    Senior Consultant & Project Lead

  • ROBERT VIRGILE

    Robert Virgile

    Bob is a consultant specializing in statistics and SAS programming.  He has over 30 years experience providing programming services and statistical solutions to clients across a number of industry sectors.  Bob has also developed and taught SAS courses, organized SAS programming competitions, written three books on SAS programming, and presented over a dozen papers at SAS global conferences and regional user group meetings (e.g., NESUG). Bob’s newest book, SAS Macro Language Magic: Discovering Advanced Techniques (2013) provides readers with a wide array of tips and tricks to help take full advantage of the power of SAS Macros.

     

    Bob holds an BS in Economics from Massachusetts Institute of Technology.

    SAS Specialist

Rexer Analytics Partner IBM Rexer Analytics Partner Oracle
Rexer Analytics Partner Salford Systems Rexer Analytics Partner Bernett Research
Rexer Analytics Partner Brainspin Rexer Analytics Partner Leader Networks
Rexer Analytics Partner Research Collaborative Rexer Analytics Partner NES
Rexer Analytics Partner FMT
Rexer Analytics Partner Lincoln Peak